Adweek aims to boost subscriptions via inclusion of highly attractive Walrus founders. (Link)
Adweek aims to boost subscriptions via inclusion of highly attractive Walrus founders. (Link)
Our “your name here” campaign for Smith & Wollensky is a finalist in this year’s One Show. Here’s the case study, if you want to see what we did:
If you like ipads, and you like pop, politics, culture and satire, you’ll want to be downloading the Culture Shelf. It was built from the ground up for the ipad and Walrus has been working with them for the past year to help develop it and its ad platform. More to come on that, but for now you can check out the site here: www.punch.is complete with a Walrus-made video, and read about it here.
For the Launch of the Punch! Culture Shelf, we put together this imagined North Korean Tourism ad. It was released ahead of the launch along with a fictitious press release (see it here) touting North Korea as a founding sponsor of the app. There have been more than a few people wondering if this is actually real, which is both excellent and troubling at the same time. See some press here and here.
Mark “break record for number of times the word ‘boobs’ appears in an ad” off the bucket list.
This holiday season we sent all of our Walrus friends a set of custom ringtones and now, because this is just the way we are, you can enjoy them too. Simply load them onto your phone, assign them to the appropriate people, and prepare yourself to be the envy of everyone within earshot when a call comes in. You’re welcome!
The Kindle Fire represents the first real competitor to Apple’s iPad, not because of the hardware but because of the software. Unlike the HPs and Samsungs of the world, Amazon was and is an established purveyor of digital content with a huge marketplace already intact. We wanted to be sure that consumers made this connection when the device was introduced.
Our latest bit of engagement for the Emergen-C Facebook community: Say it with fruit. Emergen-c fans (and anyone else) can send their friends a personalized message featuring a talking fruit and one robot pomegranate. Give it a whirl!
With CW-X Stabilyx tights with reflector strips, you can run in the dead of night and still be seen. BUT, as this latest rich media banner clearly illustrates, you may not want to know what else is out there in the dark with you. See for yourself.
Steakhouse goers are a unique bunch – once they reach a certain age they pick one and settle down, rarely deviating from their establishment of choice. In order to accelerate this behavior, Smith & Wollensky will be rewarding patrons who are willing to take a pledge of allegiance to the restaurant with the utmost piece of flattery: they’ll take on their name. Every day for the month of October, the restaurant will be renamed after a patron. Finkelstein & Wollensky, Wickramasinghe & Wollensky, it may well happen. We’ll be changing everything – the signs out front, the matchbooks, the waiters’ jackets, even the names on the knives. You can read more about it here in the Times. And visit the site here.
If you’re really into running it’s inevitable that you’ll find yourself in a situation where you need to run at a time when the sun is non-compliant. For those people, the introduction of 360 degrees of reflective strips to CW-X Stabilyx tights is news worthy of a print ad.
The Hurricane Club is an upscale Polynesian-themed restaurant in NYC. In the minds of many who are too young to remember Trader Vic’s, upscale and Polynesian-themed are two diametrically opposed notions. This outdoor and web campaign was designed to give people a better feel for what the restaurant really is: sexy and exotic.
When Comedy Central asked us to help launch the 15th season of South Park, we couldn’t ignore the iconic status the characters have gained over the years. So we took Cartman, Kyle, Stan and Kenny and broke them down to their basic colors to test who the true fans are. If you’re a fan, you see South Park. These graphics became the basis of an outdoor campaign, site backgrounds, character based logos etc. for South Park 15: The Year of the Fan.
For the Economist’s first foray into the field of learning, they tapped Walrus to help them develop an identity and positioning for the school. We followed this up with a launch campaign (print and digital) to drive enrollment. This clean, simple logo ties strongly to the Economist brand, yet is distinct. The ads, headline driven, also pull from the Economist’s history of classic advertising, but abandon the classic Economist red background for black while speaking directly to potential students in the language of global markets.
AMC’s new crime drama, The Killing, is about a single murder that’s investigated over the course of the entire season. At the end of each episode, viewers will have an entirely new set suspicions and theories about the identity of the killer. If ever there was a show that engenders watercooler talk, this is it. To help encourage conversation and speculation virtually (and to keep the show top of mind all week), we set up the Killing Suspect tracker on AMCTV.com and on Facebook. Every week you can choose your prime suspect, and see how you rate against the crowd. Comment boards let fans post theories, and poke holes in everyone else’s, while telling videos from the next episode are posted every Monday to throw even the best theories into doubt.
Since 1998 the organization known as PAX has worked to develop public health and safety-based strategies and programs to prevent youth violent deaths. This year, they decided it was time to change their name to something more illustrative of their cause. With a new name came a need for a new identity, and they tapped Walrus to create it.
The new CW-X VersatX Bra knows that breasts need to be supported individually, not just battened down like cargo.
This year Emergen-C’s marketing efforts are centered around the stories of real users. To activate the campaign in the social space, we asked their Facebook fans to share their stories with us, and in real-time turned them into videos, cartoons, dioramas, cakes and more. A few of our faves are below:
Kisha Parish Rosenthal’s Story: “I’ve been using Emergen-C for several years-♥ it. My new favorite flavor is the lemon-lime-why cant I find it in a big box??? I would buy like 10 big boxes!!! I sneak it into my kids drinks and they dont even know they are drinking vitamins and minerals-haha 
♥ Emergen-C-couldnt live w/out it!!!!”
Elizabeth Ann Bonnen’s Story: “Thanks Emergen-C! Pretty sure that without you, my brother and I would have needed a hospital after our ‘way-too-long hike in the Everglades Sunday. In the space of 4 hours we consumed nearly 8 packets and I know it is what helped us out of the ‘swamp’!”
From Marleen Moffitt’s Story: “Every morning I make myself a smoothie with a carrot, a banana, some other fruit like a kiwi or mango, greek yogurt and a packet of Emergen-C. Keeps me going all morning and keeps me going even though I teach little kindergartners! I love my kindergartners and I love my Emergen-C!”
Would you confess something personal to all your Facebook friends to get an advance peek at the first two chapters of John Grisham’s latest novel, The Confession? If the answer is yes, then our Give a Confession, Get the Confession app is right up your alley.
Introducing Bot or Not, our new Facebook game for Svedka Vodka. Pick a door, any door. You may get an iPad, you may get a used Where’s Waldo PDF (with Waldo helpfully circled in pen).