We were hired to help launch Howard Stern On Demand, a subscription based cable service that features video footage of the daily Sirius Stern radio show. The problem: The appeal of the show is the fact that you could actually see all the nudity and vulgarity. It’s basically porn. Something you most certainly cannot show in the advertising. The question became: how do you show it … without showing it? These rich media banners did a nice job of getting at what we were talking about while remaining G rated.
A companion piece to the rich media banners (see above) the Howard Stern Beaver Salon allowed Stern fans to customize a beaver to their own liking and invite a friend to do the same. 1.1 million people visited the site in the first 30 days with an average interaction time of 4:22.
If you feel like it, you could shave a beaver right now (click here).
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