Return Path is the world’s leading email deliverability company. What the heck is email deliverability? That’s the problem. In fact, even people in the business of email deliverability have trouble explaining it. Return Path needed a way to help new and potential customers get up to speed on exactly what goes into getting an email safely from point a to point b (it’s kind of scary), and how Return Path fits into the mix. In the end we decided to go with books rather than anything digital on this one. Since almost all of Return Path’s sales and support are done over the phone or the web, we thought it might be nice to actually be in the room with their customers for once.
