A highlight from the Emergen-C Facebook page.
These custom enclosures were created for the U.S. launch of Bruichladdich and the Botanist Gin. They’ll be traveling the country to whisky festivals and private events where participants can step inside and become fully immersed in the history and topography of Islay Scotland, home of the Bruichladdich distillery, and a place that is inextricably linked to the spirits themselves.
2013 marked the third year we’ve been building engagement and a fanbase for Emergen-C on Facebook. We crossed the million fan milestone this year which is a far cry from the 500 that we started out with. This video is a summation of the things we did to keep those million fans entertained all year.
Maloney & Porcelli’s weekend wine dinner has been a huge hit forever. When they expanded the deal to every night of the week, they asked us to help announce it in a way that’s appropriate to the occasion: boisterously. This series of phone kiosks was placed throughout midtown where Maloney’s clientele were sure to come across them.
If ever there was a good day to launch new products, it’s the First of April.
It seems like every agency has their own products these days. Well, lookout world because Walrus’ first foray into product-making is going to turn the fitness community upside down! Abdominals, meet geology! http://exercisestone.com/
Shiftyourshopping.org is an organization that helps connect charities with local shops and Kevin Bacon (master of all things connected) is a big fan. They brought us in to help figure out the best way to use Kevin Bacon to spread the word about shopping local over the holidays. To sweeten the deal even further, we also created a set of downloadable Kevin Bacon gift tags.
Staples is the world’s #1 place to buy ink and toner. They guarantee that they have every single one in stock, and they take a certain amount of pride in being able to figure out what ink you need when you show up with nothing more than a vague description of your printer. They really get into it. This enthusiasm contrasts significantly with the general attitude of most people who are actually buying the ink. In order to let the world know exactly how much Staples loves finding people ink, we brought in a 20 piece orchestra to score their purchases live. Here’s what it looked like: