In the summer of 2008, Grand Marnier launched a global advertising initiative. It was our job to help bring the global campaign to life here in the states, specifically online. The Grand Moments contest allowed users to customize their own Grand Marnier ad, and enter it into a competition to win a trip for four to Paris. The top 75 ads went straight from the site to digital billboards across the country.
This walrus designed fleet of margarita shaped Mini Coopers will be spending the summer cruising the country and spreading the joy of the Grand Margarita to all who care to partake. The real ones were actually pretty close to our mock up (at the bottom).
The truth shall set you free. Our honest take on Grand Marnier’s Cuvee du Cent Cinquantenaire, their 150th anniversary reserve earned a full page article in the New York Times upon its debut. In addition, we designed a tasting box to inform people that there were actually three blends of Grand Marnier - a little known fact. We took the opportunity to cover the box with lots of other little known facts. For instance: did you know there’s a Superman somewhere in every episode of Seinfeld? You heard it here first.
From 2004-2006 this media specific campaign encouraged Grand Marnier drinkers to spend a little more time conversing, and a little less time staring at screens. Every ad was tailored not only for the specific magazine that it ran in, but also to the content of that particular issue - the New Yorker Travel Issue, The Food and Wine’s Dining Report etc. We created over 80 unique releases every year - and that was just for print. Each piece of POS, and outdoor was also completely custom. (more…)
