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	<title>Work</title>
	<link>http://walrusnyc.com/work</link>
	<description>The latest &#38; greatest work from Walrus</description>
	<lastBuildDate>Fri, 06 Aug 2010 19:00:50 +0000</lastBuildDate>
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	<item>
		<title>Emergen-C Share the Good</title>
		<description>

How do you combat tired Facebook status updates? With the Emergen-C Share the Good app, of course. It lets you send real Emergen-C vitamin drink mix packets to friends in need via Facebook, AND it generates a personalized video that will cheer them up while they wait for their samples. ...</description>
		<link>http://walrusnyc.com/work/?p=1113</link>
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		<title>Walrus&#8217; Expense-A-Steak honored as runner-up for Ad Age Small Agency Campaign of the Year</title>
		<description>

We're proud that the "Expense-A-Steak" Campaign for                   Maloney                   &#38; Porcelli has been included in ...</description>
		<link>http://walrusnyc.com/work/?p=1118</link>
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		<title>Expense-A-Steak Wins a Cyber Lion!</title>
		<description>News Flash: The Maloney &#38; Porcelli expense-a-steak site just won a bronze cyber lion in Cannes: http://www.canneslions.com/work/cyber/index.cfm?award=4   </description>
		<link>http://walrusnyc.com/work/?p=1110</link>
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		<title>Social Media For (Real) Sampling</title>
		<description>Interesting article in MediaPost about our new Emergen-C campaign (interesting because it's about us, of course). Read it here. </description>
		<link>http://walrusnyc.com/work/?p=1101</link>
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		<title>CW-X Wispy Running Shorts - NO!</title>
		<description>CW-X's new Ventilator shorts, a solution to a problem that's widely known, but rarely mentioned: the curse of the wispy running short. See how long you can last before clicking: http://walrusnyc.com/test/cwx/shorts_makeitstop/ and here: www.cw-x.com

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		<link>http://walrusnyc.com/work/?p=1085</link>
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		<title>Emergen-C Twitter Re-Animation</title>
		<description>The single post on Emergen-C's Twitter feed went up some time over a year ago. Since then the brand gathered 102 followers, yet no new tweets were forthcoming. In our efforts to get the feed going again, we felt that it was only appropriate to recognize those 102 stalwarts, and ...</description>
		<link>http://walrusnyc.com/work/?p=1077</link>
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		<title>Life in the Post-Digital World</title>
		<description>We received a nice mention for our Maloney &#38; Porcelli fill the hole  campaign on Creativity today. It's part of an interesting article  featuring digital work that meshes with the real world (a specialty of  ours). Give it a read here.


  </description>
		<link>http://walrusnyc.com/work/?p=1072</link>
			</item>
	<item>
		<title>Maloney &#038; Porcelli: Fill the hole, open the bar!</title>
		<description>The MTA is rerouting the LIRR to Grand Central, and they're digging  the hole right in front of  Maloney &#38; Porcelli. It's supposed to  take a LONG time, and we want to be sure that it a) doesn't take any  longer than it has to, and b) ...</description>
		<link>http://walrusnyc.com/work/?p=1045</link>
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		<title>Expense-a-steak: One of Garfield&#8217;s favorites of all time.</title>
		<description>Our Expense-a-steak campaign was mentioned in Bob Garfield's farewell  column this week as one of his favorites of all-time. See it here.  Garfield reviewed a bunch of our work over the years, and it was always a  thrill to see whether he loved it or hated it ...</description>
		<link>http://walrusnyc.com/work/?p=1013</link>
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		<title>Gold Bond Ultimate Handscanner in the New York Times</title>
		<description>

Remember an online prank last fall from a Manhattan restaurant, generating real-looking receipts that were offered up as a way to pad expense accounts? Some of the folks behind it are back with a Web site that generates realistic-seeming “hand scans.”

The Web site, ultimatehandscanner.com, is part of a campaign to ...</description>
		<link>http://walrusnyc.com/work/?p=1003</link>
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		<title>Smith &#038; Wollensky: Steak for Stock</title>
		<description>

On the Wall Street of today, cold hard cash is an increasingly rare commodity. With the 2009 bonus season ushering in a new era of stock-only bonuses, bankers are struggling to maintain their cash intensive lifestyle. Smith &#38; Wollensky is ahead of the curve in this regard, and will now ...</description>
		<link>http://walrusnyc.com/work/?p=985</link>
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		<title>CW-X Print: Lower leg, yes. Upper leg, no.</title>
		<description>



Another year, another set of cool new CW-X products. These print executions will be complimented with digital (of course), and continue on our latest product-centric theme, which has been really well received. Turns out, runners get pretty excited by call-outs.  </description>
		<link>http://walrusnyc.com/work/?p=973</link>
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	<item>
		<title>The Gold Bond Ultimate Hand Scanner</title>
		<description>

Everybody has a germaphobe in their life. That certain somebody who's constantly washing their hands, is repulsed by crowds and will only touch doorhandles with their elbow. The Ultimate Hand Scanner is a friendly way to reinforce this paranoia, and possibly make it worse. Log on and in just a ...</description>
		<link>http://walrusnyc.com/work/?p=953</link>
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		<title>Walrus Holiday Threads</title>
		<description>

The Three Walrus Moon T-Shirt, the one thing that everyone wants for Christmas (whether they know it or not).  </description>
		<link>http://walrusnyc.com/work/?p=944</link>
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	<item>
		<title>Expense-a-Steak: &#8220;Brothermucking Genius&#8221;</title>
		<description>

"The Expense-a-Steak Headquarters stunt from Walrus, New York, for  midtown restaurant Maloney &#38; Porcelli's is one of the cleverest  ideas we have seen in 24 years of AdReview-ing" Wow. That says it all. Read the whole thing here or after the jump:

  </description>
		<link>http://walrusnyc.com/work/?p=1024</link>
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	<item>
		<title>Alot Web Snapshots - Talk to the I.T. Guy</title>
		<description>[qt:http://walrusnyc.com/work/wp-content/uploads/2009/09/it-guys2-desktop.m4v http://walrusnyc.com/work/wp-content/uploads/2009/09/it-guys2-poster.jpg 600 337]  If there's one thing in the world that office workers can commiserate about it's the dread of dealing with the I.T. department - especially when you want to do something that should be easy - like taking a screengrab of an entire web page. Alot's ...</description>
		<link>http://walrusnyc.com/work/?p=903</link>
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	<item>
		<title>Maloney &#038; Porcelli Expense Report Generator</title>
		<description>

One of the biggest casualties of the financial crisis has to be the expense account meal. With the financial industry in turmoil, and unemployment higher than it's been in decades, it's easy to understand why those who still have their jobs are hesitant to appear brazen with the corporate card. ...</description>
		<link>http://walrusnyc.com/work/?p=895</link>
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		<title>Park Avenue Bank Rebranding - In-branch materials</title>
		<description>

The Park Avenue Bank is a local bank in New York City with branches in Manhattan and Brooklyn. They have an entrepreneurial spirit that pervades everything they do and they've made a mission out of helping small businesses get a leg up. While this has always been part of their ...</description>
		<link>http://walrusnyc.com/work/?p=796</link>
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	<item>
		<title>Park Avenue Bank Rebranding - ParkAvenueBank.com</title>
		<description>

As part of the redesign we also completely overhauled the Park Avenue Bank site. We wanted to keep it simple, clean, and most of all easy to navigate.





  </description>
		<link>http://walrusnyc.com/work/?p=822</link>
			</item>
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		<title>The Park Avenue Bank Rebranding - Small Business HQ</title>
		<description>

The Park Avenue Bank is there to help small businesses in everything they do. To help reinforce this fact, we wanted to create something that really, truly is helpful. Introducing the Park Avenue Bank Small Business HQ. This online resource for small business owners features constantly updated content with the ...</description>
		<link>http://walrusnyc.com/work/?p=871</link>
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