Illustrator Bruce McCall, of New Yorker fame, helped us created these direct mail pieces that encourage planners to hold events in two of 21’s most special rooms: the Upstairs and the Wine Cellar. Both pieces walk you through the experience of walking through the building and into the rooms (one of which is through the kitchen, down the stairs and through a two ton hidden door.

These small space print ads encourage visitors to the city to come dine at ‘21′ where every inch of the place is steeped in history (literally).

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This email blast - sent out to party planners in New York City, quickly circulated around the globe. 21 received notes of praise from as far away as South Africa.