From 2004-2006 this media specific campaign encouraged Grand Marnier drinkers to spend a little more time conversing, and a little less time staring at screens. Every ad was tailored not only for the specific magazine that it ran in, but also to the content of that particular issue - the New Yorker Travel Issue, The Food and Wine’s Dining Report etc. We created over 80 unique releases every year - and that was just for print. Each piece of POS, and outdoor was also completely custom. (more…)

Ever see one those “family of products” ads that represents an entire portfolio of brands? Curve wanted us to tackle one for them. The question was: how do you create a singular message for eight entirely different brands with different users? Well, maybe you don’t have to. This four page insert allowed you to customize your own Curve ad with your favorite curve fragrance. We also took the opportunity to poke fun at the stereotypical nature of most fragrance ads (one sticker was labeled “unrealistically diverse posse”) - an attitude we knew our younger audience would appreciate.