Many causes have a color: breast cancer has pink, AIDS has red, and though not everyone knows it, hunger awareness has orange. Every December, the Food Bank for New York City encourages New York to “Go Orange” to help raise awareness. This year the Empire State Building, the Woolworth Building and Lincoln Center turned their lights orange, the Food Bank rang the opening bell for the Nasdaq (and brought us along too, which was really awesome), and they’re plastering the city with posters, bus sides and taxi tops that we created to help get the word out.
Return Path, the world’s greatest email deliverability company (and a Walrus client), has made a tradition of sending a Thanksgiving “thank you” to all their friends and clients. We’ve done it the past two years, and this year’s edition features some hilarious deliverability humor.
Radar runs ads promoting their online properties in Radar the magazine. House advertising, as it’s known, is often treated as an afterthought (not just by Radar but by magazines in general). Of course, one man’s afterthought is another’s missed opportunity. We set out to turn house ads into something that people would want to tear out rather than pass over. Message-wise, we needed to figure out a way to differentiate the online content, which was updated constantly, from the print content which featured longer, more journalistic fare. In the end we realized that when it comes to online coverage of celebrity and political scandals, every morning is like Christmas morning - it’s as if a mythical being had snuck onto your computer while you slept and filled it with mugshots, and salacious news. (more…)
23/6 is the online hub for news satire. The election brought them a massive fanbase and constant traffic. We were tasked with helping them keep the momentum after November. Click to view.
Very Short List is a daily email that provides its readers with one cool nugget a day in the form of a short, but sweet email. They wanted some simple static banners. There’s a custom venn diagram in the upper corner of every Very Short List email. It seemed only natural to continue the info-graphic theme.
We were hired to help launch Howard Stern On Demand, a subscription based cable service that features video footage of the daily Sirius Stern radio show. The problem: The appeal of the show is the fact that you could actually see all the nudity and vulgarity. It’s basically porn. Something you most certainly cannot show in the advertising. The question became: how do you show it … without showing it? These rich media banners did a nice job of getting at what we were talking about while remaining G rated.
A companion piece to the rich media banners (see above) the Howard Stern Beaver Salon allowed Stern fans to customize a beaver to their own liking and invite a friend to do the same. 1.1 million people visited the site in the first 30 days with an average interaction time of 4:22.
If you feel like it, you could shave a beaver right now (click here).
Tesla, makers of the world’s first 100% electric sports car, asked us to help them figure out an inexpensive way to promote the opening of their first showroom in LA. We quickly realized that they already owned an amazing piece of media, right on Santa Monica Boulevard: the storefront itself. As for the image, what could be more iconic than the car complete with a real glowing electric chargeport? We also helped out with some fun give-aways for the opening including these bumper stickers (available in both left and right tailpipe placements).
CW-X resides on the cutting edge of activewear. Their insulator products do a lot more than just keep you warm, they regulate your next to skin temperature, they prolong the onset of anarobic respiration, they speed recovery, they support your muscles. In short they’re a lot closer to gear than long underwear. Luckily skiers are natural gear heads - the type of people who get really excited when they see a lot of call-outs.
