Remember an online prank last fall from a Manhattan restaurant, generating real-looking receipts that were offered up as a way to pad expense accounts? Some of the folks behind it are back with a Web site that generates realistic-seeming “hand scans.”

The Web site, ultimatehandscanner.com, is part of a campaign to introduce a moisturizing hand sanitizer from the Gold Bond line of skin care products sold by Chattem. There are conventional ads for the new item, Gold Bond Ultimate Hand Sanitizer Moisturizer, as well as the fiendishly clever Web site.

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On the Wall Street of today, cold hard cash is an increasingly rare commodity. With the 2009 bonus season ushering in a new era of stock-only bonuses, bankers are struggling to maintain their cash intensive lifestyle. Smith & Wollensky is ahead of the curve in this regard, and will now be accepting NYSE and NASDAQ stock certificates as payments. This full page New York Times ad ran on February 2nd, 2010, and attracted quite a bit of press. Coverage has included CNN, Money Magazine, Dealbreaker.com, Eater.com, New York Times, Ad Age, and Wall Street Journal to name a few. CNBC’s “Power Lunch” did a little math and figured out that 2 Goldman Sachs shares will buy 4 filet mignons, 2 Citi shares: 1/2 order of creamed spinach. Of course, you can do this math yourself on our handy converter at www.steakforstock.com.

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Another year, another set of cool new CW-X products. These print executions will be complimented with digital (of course), and continue on our latest product-centric theme, which has been really well received. Turns out, runners get pretty excited by call-outs.