Since 1998 the organization known as PAX has worked to develop public health and safety-based strategies and programs to prevent youth violent deaths. This year, they decided it was time to change their name to something more illustrative of their cause. With a new name came a need for a new identity, and they tapped Walrus to create it.
Secondary marks provide flexibility to the system.
Marks for other initiatives were also redesigned to fit under the new umbrella.