Many causes have a color: breast cancer has pink, AIDS has red, and though not everyone knows it, hunger awareness has orange. Every December, the Food Bank for New York City encourages New York to “Go Orange” to help raise awareness. This year the Empire State Building, the Woolworth Building and Lincoln Center turned their lights orange, the Food Bank rang the opening bell for the Nasdaq (and brought us along too, which was really awesome), and they’re plastering the city with posters, bus sides and taxi tops that we created to help get the word out.