CW-X’s anatomically engineered conditioning wear (tights, tops, bras etc.) can help all kinds of athletes perform better. People use their gear for everything from training, to recovery, to insulation. This is a great thing, but it presents some issues when it comes to making an intuitive and usable site because every single customer prioritizes features differently. Some care most about a specific type of support, some care most about which conditions a product is suitable for, and others are most focused on a specific activity. With the new site, instead of steering visitors through a fixed path to learn about the products, we decided to give them more flexibility. Visitors can choose to explore products by support, by activity, and by product line or they can simply leave the work to the automated tight and bra selectors. Just plug in your criteria and out comes the perfect choice. There are also tons of 360 degree product renderings, muscle drawings, charts and graphs to satisfy anyone who really wants to delve into the nuts and bolts of how this stuff really works. Check it out at: www.cw-x.com