The Park Avenue Bank is a local bank in New York City with branches in Manhattan and Brooklyn. They have an entrepreneurial spirit that pervades everything they do and they’ve made a mission out of helping small businesses get a leg up. While this has always been part of their DNA, they’ve never really said much about it. 2009 has turned into a huge opportunity to win over new customers as the image of big banks has grown more and more tarnished. We were tasked with helping them update their image and messaging to better emphasize their small business expertise. In the end, we updated everything - signs, posters, brochures, their site. Steering away from your typical, generic looking stock photography, we wanted to give them something completely unique - and that something came in the form of illustrations. Take a look: