The Park Avenue Bank really cares about its customers. They’ll do everything they can to help you get a loan, including finding you a different lender if they can’t do the deal. Call them, and somebody will get back to you – even if it’s past banking hours. You can even call the Park Avenue Bank and ask to talk to the CEO and they’ll connect you. This couldn’t be more different than the type of treatment that comes from a “big bank”. In fact, if you treated pretty much any other living creature the way a big bank treats people, you’d kill it. To bring this point to life, we enlisted the help of man’s favorite houseplant: the fern (nope, it’s not the ficus). These ferns were delivered to potential Park Avenue Bank customers, complete with two sets of care instructions: an informative, touchy feel-y one from the Park Avenue Bank, and a dispassionate, bureaucratic one from a “big bank.”