The Park Avenue Bank really cares about its customers. They’ll do everything they can to help you get a loan, including finding you a different lender if they can’t do the deal. Call them, and somebody will get back to you – even if it’s past banking hours. You can even call the Park Avenue Bank and ask to talk to the CEO and they’ll connect you. This couldn’t be more different than the type of treatment that comes from a “big bank”. In fact, if you treated pretty much any other living creature the way a big bank treats people, you’d kill it. To bring this point to life, we enlisted the help of man’s favorite houseplant: the fern (nope, it’s not the ficus). These ferns were delivered to potential Park Avenue Bank customers, complete with two sets of care instructions: an informative, touchy feel-y one from the Park Avenue Bank, and a dispassionate, bureaucratic one from a “big bank.”
CW-X’s patented Stabilyx tights don’t just lend extra support to the knees, calves and thighs, they also provide targeted support to the body’s core (the abs and lower back). In fact they’re so supportive that they can EVEN give phenomenal support to the least supported creatures on earth – jellyfish. Don’t believe us? Try it yourself with the CW-X Invertebrate Slingshot here.
CW-X Ventilator tights have mesh venting panels so you can wear them in hot weather. The idea of wearing tights in the heat is hard to get your head around, so we chose the most extreme situation imaginable to demonstrate how efficient these tights are at keeping you cool. We blew a lot of things up making this banner - something we all found quite enjoyable. Easter eggs are sprinkled throughout to reward further exploration (try clicking more than once on any of the callouts). See it here.
CW-X’s anatomically engineered conditioning wear (tights, tops, bras etc.) can help all kinds of athletes perform better. People use their gear for everything from training, to recovery, to insulation. This is a great thing, but it presents some issues when it comes to making an intuitive and usable site because every single customer prioritizes features differently. Some care most about a specific type of support, some care most about which conditions a product is suitable for, and others are most focused on a specific activity. With the new site, instead of steering visitors through a fixed path to learn about the products, we decided to give them more flexibility. Visitors can choose to explore products by support, by activity, and by product line or they can simply leave the work to the automated tight and bra selectors. Just plug in your criteria and out comes the perfect choice. There are also tons of 360 degree product renderings, muscle drawings, charts and graphs to satisfy anyone who really wants to delve into the nuts and bolts of how this stuff really works. Check it out at: www.cw-x.com
Return Path is the world’s leading email deliverability company. What the heck is email deliverability? That’s the problem. In fact, even people in the business of email deliverability have trouble explaining it. Return Path needed a way to help new and potential customers get up to speed on exactly what goes into getting an email safely from point a to point b (it’s kind of scary), and how Return Path fits into the mix. In the end we decided to go with books rather than anything digital on this one. Since almost all of Return Path’s sales and support are done over the phone or the web, we thought it might be nice to actually be in the room with their customers for once.
Very Short List, the world’s greatest daily email, now has a food and a kids edition. These email blasts continue to utilize the magic of info-graphics to lure subscribers.
Many causes have a color: breast cancer has pink, AIDS has red, and though not everyone knows it, hunger awareness has orange. Every December, the Food Bank for New York City encourages New York to “Go Orange” to help raise awareness. This year the Empire State Building, the Woolworth Building and Lincoln Center turned their lights orange, the Food Bank rang the opening bell for the Nasdaq (and brought us along too, which was really awesome), and they’re plastering the city with posters, bus sides and taxi tops that we created to help get the word out.
Return Path, the world’s greatest email deliverability company (and a Walrus client), has made a tradition of sending a Thanksgiving “thank you” to all their friends and clients. We’ve done it the past two years, and this year’s edition features some hilarious deliverability humor.
Radar runs ads promoting their online properties in Radar the magazine. House advertising, as it’s known, is often treated as an afterthought (not just by Radar but by magazines in general). Of course, one man’s afterthought is another’s missed opportunity. We set out to turn house ads into something that people would want to tear out rather than pass over. Message-wise, we needed to figure out a way to differentiate the online content, which was updated constantly, from the print content which featured longer, more journalistic fare. In the end we realized that when it comes to online coverage of celebrity and political scandals, every morning is like Christmas morning - it’s as if a mythical being had snuck onto your computer while you slept and filled it with mugshots, and salacious news. (more…)
23/6 is the online hub for news satire. The election brought them a massive fanbase and constant traffic. We were tasked with helping them keep the momentum after November. Click to view.
Very Short List is a daily email that provides its readers with one cool nugget a day in the form of a short, but sweet email. They wanted some simple static banners. There’s a custom venn diagram in the upper corner of every Very Short List email. It seemed only natural to continue the info-graphic theme.
We were hired to help launch Howard Stern On Demand, a subscription based cable service that features video footage of the daily Sirius Stern radio show. The problem: The appeal of the show is the fact that you could actually see all the nudity and vulgarity. It’s basically porn. Something you most certainly cannot show in the advertising. The question became: how do you show it … without showing it? These rich media banners did a nice job of getting at what we were talking about while remaining G rated.
A companion piece to the rich media banners (see above) the Howard Stern Beaver Salon allowed Stern fans to customize a beaver to their own liking and invite a friend to do the same. 1.1 million people visited the site in the first 30 days with an average interaction time of 4:22.
If you feel like it, you could shave a beaver right now (click here).
Tesla, makers of the world’s first 100% electric sports car, asked us to help them figure out an inexpensive way to promote the opening of their first showroom in LA. We quickly realized that they already owned an amazing piece of media, right on Santa Monica Boulevard: the storefront itself. As for the image, what could be more iconic than the car complete with a real glowing electric chargeport? We also helped out with some fun give-aways for the opening including these bumper stickers (available in both left and right tailpipe placements).
CW-X resides on the cutting edge of activewear. Their insulator products do a lot more than just keep you warm, they regulate your next to skin temperature, they prolong the onset of anarobic respiration, they speed recovery, they support your muscles. In short they’re a lot closer to gear than long underwear. Luckily skiers are natural gear heads - the type of people who get really excited when they see a lot of call-outs.
