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Beware the zone of forgettability!

Beware the zone of forgettability! by Deacon Webster In advertising, the scale of the campaign affects the approach. The goal is always to be remembered, but depending on how much you spend, memorability can be achieved in different ways. To illustrate this,...

How to advertise in nine easy steps!

How to advertise in nine easy steps! by Deacon Webster Advertising is not complicated. The Ad Industrial complex wants you to think it is. Don’t believe it. I’m going to tell you exactly how to do it in nine (not even 10!) steps. It’s all you need to...

What if your customers don’t want AI content?

What if your customers don’t want AI content? by Deacon Webster What if the advertising industry is hurtling towards a future that consumers may not actually want. While WPP and their ilk are placing major bets on AI generated imagery and ChatGPT CEO Sam Altman...

Tech & Marketing News 2.9.24

Tech & Marketing News 2.9.24 Welcome to the latest edition of Walrus Tech & Marketing where we’re talking A.I., TikTok, robot restaurants, and brands that crushed dry January! The days are short, and the skies are grey, what better time to sit back and...