by Deacon | Nov 13, 2025 | Uncategorized
Why the “Glue” of the Agency Still Matters More Than Ever by Paula Beer Levine, Managing Director, Walrus Being an account person is tricky these days. Planners own the strategy. Project managers run the timelines. Creatives get the glory. And too often, account...
by Deacon | Sep 9, 2025 | Uncategorized
Putting a logo at the beginning of every ad – is it actually a good idea? by Deacon Webster, Walrus CCO Advertisers often debate whether to lead with a logo in video ads. The rationale is simple: at minimum, it guarantees brand exposure for people who don’t complete...
by Deacon | Jun 5, 2025 | Uncategorized
How might Meta’s AI ads actually work? Good question. by Deacon Webster “…We’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you...
by Deacon | May 8, 2025 | Uncategorized
How Walrus is using AI Image Generation As AI continues its breakneck evolution, it’s virtually impossible to keep up with the latest releases. There’s a lot of hype, but much of what’s being said about the power of AI seems detached from the reality of...
by Deacon | Mar 31, 2025 | Uncategorized
Gen X creative doom? Nothing to see here. by Deacon Webster There was a piece in The New York Times this weekend bemoaning the state of affairs for Gen Xers in creative fields. Creative industries have been upended at a moment when Gen X is supposed to be at the top...
Recent Comments