by icvm admin | Jul 8, 2022 | Uncategorized
Advertising doesn’t have to ruin Netflix. The day that pandemic TV bingers have been dreading is finally upon us: Netflix will no longer be an ad-free platform. When word emerged that Netflix was in talks with Google to build out an ad-supported option, I...
by icvm admin | Oct 8, 2018 | Uncategorized
Haley Joel Osment Saw Dead People. I See Annoying User Experiences, and They’re Everywhere Frustration is the mother of entrepreneurialism. Many of humanity’s best ideas, from the windshield wiper to the Cuisinart to the iPhone, started with a person...
by icvm admin | Jun 8, 2017 | Uncategorized
Why CMOs shouldn’t hate agencies that are Lions obsessed. In John Immesoete’s recent Ad Age op-ed, “Here’s Why CMOs Hate Agencies That Are Lion-Obsessed,” he describes a chief marketing officer who came to his agency and told...
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