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CAMPAIGN

Just Food For Dogs

Dogs are all they care about.

For Just Food For Dogs’ first big brand push in NYC, we used every form of out of home imaginable from wall sized murals to tiny dog poop signs to let the city know that JFFD is the only fresh dog food that’s backed by science.

DOG FOOD PHILOSOPHY

Anti-Branding

For Just Food For Dogs’ first big brand push in NYC, we used every form of out of home imaginable from wall sized murals to tiny dog poop signs to let the city know that JFFD is the only fresh dog food that’s backed by science.

We COULD tell you all about our strategy for this campaign, but somebody else figured it all out and made a TikTok about it. We couldn’t explain it better ourselves:

Not a paid Walrus endorser.

OOH

In dog-populated locations across Manhattan these lo-fi billboards touted JFFD’s strengths as science-backed dog food as well as their weaknesses when it comes to slick marketing.

Bus shelters and other street-level signage near PetCos in Manhattan and Brooklyn.

Operation Poop

Street teams placed stool-specific dietary messages in poop around the city (yes, there’s a lot of it).

You can tell a lot about a dog’s diet from their poop.

other case studies