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Lowes Foods

BROWN BAG

Sometimes it’s good to be basic.

Brown Bag is Lowes Foods’ store brand, and it’s anything but generic. Every Brown Bag product is healthy, clean, and junk-free with nothing artificial. Because of that, the ingredient list on every Brown Bag product is extremely simple. Some might even say, basic.

Who better to highlight the “basic-ness” of Brown Bag products, than a spokesperson who is also extremely basic.

TikTok is the natural habitat for a basic B. Obv.

Out of home played up the simplicity.