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Lowes Foods


Sometimes it’s good to be basic.

Brown Bag is Lowes Foods’ store brand, and it’s anything but generic. Every Brown Bag product is healthy, clean, and junk-free with nothing artificial. Because of that, the ingredient list on every Brown Bag product is extremely simple. Some might even say, basic.

Who better to highlight the “basic-ness” of Brown Bag products, than a spokesperson who is also extremely basic.

TikTok is the natural habitat for a basic B. Obv.

Out of home played up the simplicity.