


The Farmer’s Dog
BRAND CAMPAIGN The Farmer’s Dog “Long Live Dogs” In this launch campaign for DTC fresh dog food brand, The Farmer’s Dog, we set out to let the world know that there was a new and better way to feed their dogs. Our mission was twofold: first, to let people know that...
Wells Ice Cream
NEW PRODUCT LAUNCHES Wells Ice Cream Ushering three new brands into the world. Wells was introducing not one but three new frozen treats for the Summer, and we were tasked with generating buzz and excitement around the launches. Our goal was to generate a spike in...
Tiny Toast
PRODUCT LAUNCH Tiny Toast Humans Can’t Resist Walrus was tapped to handle the launch of Tiny Toast, General Mills’ first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem...
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