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The Farmer’s Dog

The Farmer’s Dog

by | Apr 10, 2023

BRAND CAMPAIGN The Farmer’s Dog “Long Live Dogs” In this launch campaign for DTC fresh dog food brand, The Farmer’s Dog, we set out to let the world know that there was a new and better way to feed their dogs. Our mission was twofold: first, to let people know that...
Tiny Toast

Tiny Toast

by | Mar 15, 2023

PRODUCT LAUNCH Tiny Toast Humans Can’t Resist Walrus was tapped to handle the launch of Tiny Toast, General Mills’ first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem...
Topic

Topic

by | Feb 19, 2020

LAUNCHING A NETWORK Topic The antidote to endless quarantine. Topic is a new streaming service packed with great foreign crime shows and thrillers. It’s a welcome new trove of never-before seen, binge-worthy content for weary American viewers who have, by month...
Wells Ice Cream

Wells Ice Cream

by | Jan 15, 2009

NEW PRODUCT LAUNCHES Wells Ice Cream Ushering three new brands into the world. Wells was introducing not one but three new frozen treats for the Summer, and we were tasked with generating buzz and excitement around the launches. Our goal was to generate a spike in...
Muddy Buddies

Muddy Buddies

by | Feb 5, 2002

BRAND CAMPAIGN Muddy Buddies Weird looking, delicious tasting. Muddy Buddies are a Midwestern classic. If you grew up in the right place, creating a delicious snack by mixing corn Chex, melted chocolate, peanut butter and powdered sugar in a garbage bag is perfectly...