


Tiny Toast
PRODUCT LAUNCH Tiny Toast Humans Can’t Resist Walrus was tapped to handle the launch of Tiny Toast, General Mills’ first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem...
Topic
LAUNCHING A NETWORK Topic The antidote to endless quarantine. Topic is a new streaming service packed with great foreign crime shows and thrillers. It’s a welcome new trove of never-before seen, binge-worthy content for weary American viewers who have, by month...
Wells Ice Cream
NEW PRODUCT LAUNCHES Wells Ice Cream Ushering three new brands into the world. Wells was introducing not one but three new frozen treats for the Summer, and we were tasked with generating buzz and excitement around the launches. Our goal was to generate a spike in...
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