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Lowes Foods Basic B

Lowes Foods Basic B

Lowes Foods BROWN BAG Sometimes it’s good to be basic. Brown Bag is Lowes Foods’ store brand, and it’s anything but generic. Every Brown Bag product is healthy, clean, and junk-free with nothing artificial. Because of that, the ingredient list on...
Lowes Foods ‘Fests

Lowes Foods ‘Fests

Lowes Foods BRAND CAMPAIGNS Celebrating a shopping experience Since 2019 Walrus has been spreading the word about this one-of-a-kind Carolinas grocery chain. Shopping at Lowes Foods isn’t a chore, it’s an exciting experience. There is a Beer Den with local beer on tap...
Tiny Toast

Tiny Toast

PRODUCT LAUNCH Tiny Toast Humans Can’t Resist Walrus was tapped to handle the launch of Tiny Toast, General Mills’ first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem...
SlowMag

SlowMag

REBRAND CAMPAIGN SlowMag Middle-aged bodies don’t work the way they used to. We were tasked with breathing new life into Slow-Mag—a decades-old magnesium brand that had never advertised and was languishing on the bottom shelf in the vitamin aisle. Slow-Mag’s...
Chicken Fest

Chicken Fest

Lowes Foods CHICKEN FEST It’s a store-wide palooza of poultry! Chicken Kitchen at Lowes Foods is one of their most popular original offerings, and for eight weeks we turned the entire store into a full-blown fiesta of fowl. From in-store signage, to drink coasters, to...