by icvm admin | Apr 1, 2024
Lowes Foods BROWN BAG Sometimes it’s good to be basic. Brown Bag is Lowes Foods’ store brand, and it’s anything but generic. Every Brown Bag product is healthy, clean, and junk-free with nothing artificial. Because of that, the ingredient list on...
by icvm admin | Mar 15, 2023
PRODUCT LAUNCH Tiny Toast Humans Can’t Resist Walrus was tapped to handle the launch of Tiny Toast, General Mills’ first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem...
by icvm admin | Mar 9, 2023
REBRAND CAMPAIGN SlowMag Middle-aged bodies don’t work the way they used to. We were tasked with breathing new life into Slow-Mag—a decades-old magnesium brand that had never advertised and was languishing on the bottom shelf in the vitamin aisle. Slow-Mag’s...
by icvm admin | Jan 20, 2020
Lowes Foods CHICKEN FEST It’s a store-wide palooza of poultry! Chicken Kitchen at Lowes Foods is one of their most popular original offerings, and for eight weeks we turned the entire store into a full-blown fiesta of fowl. From in-store signage, to drink coasters, to...
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