by icvm admin | Apr 10, 2023
BRAND CAMPAIGN The Farmer’s Dog “Long Live Dogs” In this launch campaign for DTC fresh dog food brand, The Farmer’s Dog, we set out to let the world know that there was a new and better way to feed their dogs. Our mission was twofold: first, to let people know that...
by icvm admin | Jan 20, 2020
Lowes Foods CHICKEN FEST It’s a store-wide palooza of poultry! Chicken Kitchen at Lowes Foods is one of their most popular original offerings, and for eight weeks we turned the entire store into a full-blown fiesta of fowl. From in-store signage, to drink coasters, to...
by icvm admin | Jan 15, 2009
NEW PRODUCT LAUNCHES Wells Ice Cream Ushering three new brands into the world. Wells was introducing not one but three new frozen treats for the Summer, and we were tasked with generating buzz and excitement around the launches. Our goal was to generate a spike in...
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