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Choptober

Choptober

by | Feb 10, 2015

Lowes Foods CHOPTOBER Lowes Foods chops, you keep your fingers. One of Lowes Foods’ most useful services is the Pick and Prep counter. Just pick out your produce and they’ll prepare it any way you like while you shop. We dedicated the summer of 2020 to celebrating the...
Wells Ice Cream

Wells Ice Cream

by | Jan 15, 2009

NEW PRODUCT LAUNCHES Wells Ice Cream Ushering three new brands into the world. Wells was introducing not one but three new frozen treats for the Summer, and we were tasked with generating buzz and excitement around the launches. Our goal was to generate a spike in...
Tiny Toast

Tiny Toast

by | Jan 28, 2006

PRODUCT LAUNCH Tiny Toast Humans Can’t Resist Walrus was tapped to handle the launch of Tiny Toast, General Mills’ first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem...