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hello

hello

by | Sep 23, 2024

hello Everyday Yay Making the mundane magical Everyday tasks by nature can become rote and unexciting. hello changes that by making those small moments more fun. In this, the first new campaign since Colgate bought the skyrocketing indie personal care brand in 2020,...
Tiny Toast

Tiny Toast

by | Mar 15, 2023

PRODUCT LAUNCH Tiny Toast Humans Can’t Resist Walrus was tapped to handle the launch of Tiny Toast, General Mills’ first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem...
Wells Ice Cream

Wells Ice Cream

by | Jan 15, 2009

NEW PRODUCT LAUNCHES Wells Ice Cream Ushering three new brands into the world. Wells was introducing not one but three new frozen treats for the Summer, and we were tasked with generating buzz and excitement around the launches. Our goal was to generate a spike in...