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Tiny Toast

Tiny Toast

by | Mar 15, 2023

PRODUCT LAUNCH Tiny Toast Humans Can’t Resist Walrus was tapped to handle the launch of Tiny Toast, General Mills’ first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem...
Smith & Wollensky

Smith & Wollensky

by | Feb 9, 2005

Smith & Wollensky Making NYC’s most famous steakhouse even famouser. Steakhouse goers are a unique bunch – once they reach a certain age, they pick one and settle down, rarely deviating from their establishment of choice. In order to accelerate this behavior,...
Muddy Buddies

Muddy Buddies

by | Feb 5, 2002

BRAND CAMPAIGN Muddy Buddies Weird looking, delicious tasting. Muddy Buddies are a Midwestern classic. If you grew up in the right place, creating a delicious snack by mixing corn Chex, melted chocolate, peanut butter and powdered sugar in a garbage bag is perfectly...