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SlowMag

SlowMag

by | Jun 30, 2013

REBRAND CAMPAIGN SlowMag Middle-aged bodies don’t work the way they used to. We were tasked with breathing new life into Slow-Mag—a decades-old magnesium brand that had never advertised and was languishing on the bottom shelf in the vitamin aisle. Slow-Mag’s...
Wells Ice Cream

Wells Ice Cream

by | Jan 15, 2009

NEW PRODUCT LAUNCHES Wells Ice Cream Ushering three new brands into the world. Wells was introducing not one but three new frozen treats for the Summer, and we were tasked with generating buzz and excitement around the launches. Our goal was to generate a spike in...
Muddy Buddies

Muddy Buddies

by | Feb 5, 2002

BRAND CAMPAIGN Muddy Buddies Weird looking, delicious tasting. Muddy Buddies are a Midwestern classic. If you grew up in the right place, creating a delicious snack by mixing corn Chex, melted chocolate, peanut butter and powdered sugar in a garbage bag is perfectly...