by icvm admin | Mar 9, 2023
REBRAND CAMPAIGN SlowMag Middle-aged bodies don’t work the way they used to. We were tasked with breathing new life into Slow-Mag—a decades-old magnesium brand that had never advertised and was languishing on the bottom shelf in the vitamin aisle. Slow-Mag’s...
by icvm admin | Jan 15, 2009
NEW PRODUCT LAUNCHES Wells Ice Cream Ushering three new brands into the world. Wells was introducing not one but three new frozen treats for the Summer, and we were tasked with generating buzz and excitement around the launches. Our goal was to generate a spike in...
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