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Tiny Toast

Tiny Toast

PRODUCT LAUNCH Tiny Toast Humans Can’t Resist Walrus was tapped to handle the launch of Tiny Toast, General Mills’ first new cereal brand since 1991. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem...
Chicken Fest

Chicken Fest

Lowes Foods CHICKEN FEST It’s a store-wide palooza of poultry! Chicken Kitchen at Lowes Foods is one of their most popular original offerings, and for eight weeks we turned the entire store into a full-blown fiesta of fowl. From in-store signage, to drink coasters, to...
Muddy Buddies

Muddy Buddies

BRAND CAMPAIGN Muddy Buddies Weird looking, delicious tasting. Muddy Buddies are a Midwestern classic. If you grew up in the right place, creating a delicious snack by mixing corn Chex, melted chocolate, peanut butter and powdered sugar in a garbage bag is perfectly...