BRAND LAUNCH
Breeze Airways
Television, Out of Home, Social, Video, Newspaper
Walrus partnered with Breeze Airways on its first full-scale advertising campaign. Breeze prides itself in connecting smaller markets via direct flights. The campaign highlights the way Breeze is eliminating the long, inconvenient journeys travelers in underserved locations typically have to endure. That’s seriously nice.
The work centers on a series of spots featuring an exhausted perpetual bridesmaid, two (overly) doting college parents, and a couple of long weekenders – all of whom, thanks to Breeze, can finally travel with ease to places that were once difficult to reach.
Out of home and newspaper lets travelers know that Breeze understands the unique headaches associated with their particular routes.
