BRAND LAUNCH
Grubhub
Summon the food.
Grubhub brought Walrus in for their first big advertising push after their acquisition by Wonder. The mission: help the brand reclaim its swagger along with its position as the leader in food delivery.
Summon the food is the rally cry for the campaign, and all the elements are built around it. We want to remind people of the magic and the joy that is being able to pick up your phone, and be able to instantly have thousands of restaurants available on commmand.
Big, bold out-of-home in key Grubhub cities further drives home the point.
TikTok and Instagram videos take on a more visually arresting format, celebrating the little things that make food delivery magical.
