XOJet

The on-demand private aviation service that XOJET provides its customers is unlike anything else on the market. But if they were going to steal loyalists from NetJets, which held a 72% share of the market, they would need an entirely new approach.

So we used data crunching, programmatic retargeting, and a digital focus unheard of in the category to reach our target like never before.

Believe it or not most private charter companies do not have any of their their own photography, instead relying on whatever the plane manufacturers make available. This leads to very little differentiation between providers. One of our most important orders of business was to generate a high-end image library that would help make XOJet’s communications instantly recognizable.

In all the images we purposefully obscured the passenger’s face so that potential clients could imagine themselves in the situation. Aircraft doors were open–welcoming the viewer inside.

Results:

Leads up 67%
2,554 Leads Generated
CPL down 14%