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REBRAND

JetEdge

Walrus updates brand ID and redesigns livery.

JetEdge was the fastest growing company in private charter, acquiring planes and customers at a rapid clip. Their identity had never gotten much attention, but as they became more visible in the market they needed to upgrade their look and feel to better reflect the high-end nature of their offering.

The JetEdge wordmark is a custom drawn modern sans serif logo. It is drawn with extended letterforms and has customized stencil attributes.

JetEdge Livery Project

Before adding 27 similar jets in the second half of 2020, Jet Edge was the eighth-largest private jet operator in the U.S. Along with the Walrus re-brand, Jet Edge International, expanded its fleet again in 2022 by $75 million. This investment brought onboard 20 additional super mid and large-cabin aircraft. JetEdge tapped Walrus to help lead a design explore to re-think their bespoke livery and to expand a practical color system to the rapidly growing fleet.

We proposed several schemes and worked with Duncan Aviation to refine the final version.