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REBRAND

RockBot

A brand ID update for the streaming pioneers.

You may not have heard of Rockbot, but you’ve been exposed to it. They provide centralized streaming audio and video services to bars, restaurants, gyms, airports, etc. This brand refresh helped contemporize their look to better complement the advanced nature what Rockbot does.

Rockbot came to Walrus with a desire to update a generic startup logo that wasn’t impactful. Walrus developed a dynamic new “Rock-Bot” icon and a bespoke logotype.

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Typographically we shifted “ROCKBOT” to lowercase with custom letterforms to imply modernity, sleekness, and user-friendliness.

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