REBRAND
Guana Island
… the Virgin Island that still is.
For most of its existence, Guana Island hasn’t had to do much to attract visitors to its private shores. With accomodations for just 32, regulars would book years in advance and come back again and again. The pandemic changed that, and Guana found themselves in the unfamiliar position of having to actually market itself (a little). We were brought in to modernize the identity and redo the website.
Guana may have more flora and fauna than any island of its size in the world.
The Guana experience is well appointed but laid back. If you want an army of servants waiting on your every whim, Guana isn’t your place. The new logo and mark needed to reflect Guana’s unique combination of understated luxury. A friendly green iguana and a more casual serif typeface answered the call.
Guana Island photography
While there was no shortage of breathtaking photography of the island, it wasn’t unified. Jonathan Becker (Vanity Fair) brought a consistent, updated look and feel to the imagery.
“Guana’s understated elegance and absolute privacy (only registered guests are permitted) have long made it a hideaway retreat for luminaries from the worlds of art, literature, politics, and industry.”
Guana Website
Walrus also had the opportunity to do a complete website re-design for guana.com and give potential guests a true sense of what it’s like to spend time in this special place.
