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Lowes Foods

CHOPTOBER

Lowes Foods chops, you keep your fingers.

One of Lowes Foods’ most useful services is the Pick and Prep counter. Just pick out your produce and they’ll prepare it any way you like while you shop. We dedicated the summer of 2020 to celebrating the wonder of on-demand produce prepping with Choptober, a six week festival of chopping.

Those who actually called the hotline were rewarded with an interactive recording that narrowed down what exactly they were cutting, and how it might have hurt. Here’s a sample:

Results

Sales: +35%
ROAS: +375%