walrus news

Independent creative agency Walrus has been named agency of record for Mojo® Energy Pouches, the alternative energy brand owned by global category leader Volt+Co™. Mojo is the flagship brand under Volt+Co’s growing portfolio of premium caffeine products – among them Upperdeckys™ – designed to ...

In the increasingly competitive food delivery marketplace, Grubhub needed to stand out from the DoorDash and Uber Eats of the world. Enter New York indie agency Walrus. Walrus helped Grubhub create its Q4 brand campaign, Summon the Food, which is all about the magic of food discovery, ...

Grubhub has hired Walrus to handle creative duties as the online food ordering company looks to relaunch under new ownership and reassert itself in a crowded delivery market. Walrus won the account following a review—first reported in Ad Age’s Agency Review Tracker—that began in May. The ...

JetBlue founder David Neeleman aims to build awareness for Breeze’s ‘attainable luxury’ positioning When Walrus co-founder and CEO Frances Webster was on one of her frequent trips to her hometown of Charleston, South Carolina, she began to notice Breeze Airways and its disruptive ...

Some ads offer subtly persuasive brand storytelling. But who needs that when you’ve got an animatronic brown spokes-bear with a squirrel on drums? Without further ado, let’s cut to a cabin in the woods for a hairy pitch from grocery chain Lowes Foods. Note those claws in the product ...

It’s difficult to imagine that there are still undecided voters out there, but polls insist that those highly coveted ballot casters are still up for grabs. To try to sway them, agency Walrus teamed with Emmy-winning filmmaker Andrew Jarecki, Emily Wiedemann, founder and executive ...

Colgate-Palmolive Co. has chosen Walrus to handle creative for its Hello brand, and the independent agency’s first work for the brand launches today on social and video platforms. With the new campaign aimed at young millennial-headed families, Colgate wants to continue Hello’s momentum, ...

Finding an agency’s value proposition, marketing your work and engaging clients differently were just a few topics covered at the Ad Age Small Agency Conference in Boston. The conference was held last week as small agencies around the country are having a moment. In recent months, smaller ...

Jillian is a creative director with more than 15 years of experience, primarily at Walrus NYC. Earlier, she worked at Silver + Partners and freelanced for Droga5, 72andSunny and Barton F Graf. We spent two minutes with Jillian to learn more about her background, her creative ...

Independent NYC agency will handle strategy and creative duties supporting recent US distribution gains for UK’s leader in premium RTD Cocktails. MOTH Drinks—the UK brand that’s revolutionising cocktails in a can with premium, bar-strength and bar-quality drinks, sustainable manufacturing ...

Brown Bag, the private label brand of regional grocer Lowes Foods, often leads with what it calls the seven no’s—seven unhealthy additives it excludes from its lineup of over 900 products, including artificial flavors, synthetic sweeteners and high-fructose corn syrup. As part of a new ...

Smart, witty and distinctive, with a hint of calculated misbehaviour. This is how Frances Webster describes the work that she and partner Deacon Webster wanted to make when they co-founded New York agency Walrus in 2005.  Frances, the agency’s CEO, was new business director at ...

The November 2023 issue of the Hollywood Reporter, marking the end of the Hollywood writers' strike, features a Walrus-designed cover. Shot by Bryan Edwards the cover is a mix of photography and AI - a nod to the new normal for creative works coming out of both Hollywood and Madison Avenue. ...

Clio and Adam Mills didn’t know much about Northwest Arkansas when, in July 2021, they visited a friend who lived in Bentonville. Mrs. Mills, who lived with Mr. Mills in Los Angeles at the time, said they immediately fell in love with the “growth and excitement” happening there. They ...

Think of this as a What's Your Poo Telling You? for dogs. NYC agency Walrus placed tiny billboards in piles of poop left around town to promote dog food company, JustFoodForDogs. Much like humans, dogs can suffer from poor diets, and poop holds the answers. Some brave souls—an ...

If you take the time to cut through the clutter on LinkedIn, you'll usually find something interesting and worth reading. It's how I came across a series of post from NYC-based agency Walrus. Dubbed "Dead Ideas That Never Made It Into the World," every few weeks the agency posts a series of ...

Fair Harbor, a sustainable swimwear brand whose beachwear is made from recycled plastic bottles, turns to a gruffy old sea captain for its first national TV campaign. Two spots by agency Walrus feature the surly gent warning viewers not about perfect storms or whales—but of ...

Hale's appointment as Walrus's first Head of Design comes during a significant increase in client demand for dedicated design and branding work. In his new role, Hale will expand and oversee Walrus' design practice in service of both full-service and design-only clients. Independent ...

Topic - choc full of foreign crime and suspense programming, taps into pandemic streaming fatigue for its launch campaign by Walrus. From Muse: Streaming platform Topic touts its catalog of foreign-language crime thrillers by showcasing brief clips from various series and ...

The rapid digitization of media has had little effect on the role of advertising which is still viewed as interruptive. Still, there is a small portion of advertising that people like and the agency’s mission is to make more of that kind of advertising. See Forbes article here From ...

Walrus won agency-of-record duties for Jet Edge, a private aviation company that manages, maintains, charters and buys and sells planes for high-net-worth clients. From AdAge: Independent Walrus won agency-of-record duties for Jet Edge, a private aviation company that manages, ...

Walrus was named best agency in the Northeast in the AdAge 2020 Small Agency Awards! From Adage: Toyotathon meets Crazy Eddie. That’s how Walrus describes its work for grocery chain-cum-entertainment destination Lowes Foods, for which it cooked up Chicken Fest. From in-store ...

For those of us who aren’t handy with knives, peelers and graters, Lowes Foods has a special offering. A new campaign created by Walrus celebrates that with “Choptober”, running over six weeks this summer. From AdAge: While the pandemic has brought out the cooks and bakers in some, let’s ...

From Muse - As Kobe Bryant's adopted city mourns his death with an elaborate memorial at the Staples Center this afternoon, Los Angeles Magazine also unveiled its March issue today—featuring a lovely tribute to the basketball legend on its cover. Magazine covers remain a powerful vehicle ...

From AdAge - Here’s the brief: Rejuvenate a decades-old magnesium dietary supplement that never advertised and was collecting dust on the bottom shelves of vitamin aisles.  While some agencies might have shied away from a seemingly insurmountable task like ...

(This review is from 2009 but remains the best one we've ever gotten. Thanks Bob!) by Bob Garfield AdAge Is it PR? Is it digital marketing? Is it guerilla marketing? Is it aiding and abetting in fraud? Dunno for sure. But we are certain of this: The Expense-a-Steak Headquarters stunt ...