walrus news

Clio and Adam Mills didn’t know much about Northwest Arkansas when, in July 2021, they visited a friend who lived in Bentonville. Mrs. Mills, who lived with Mr. Mills in Los Angeles at the time, said they immediately fell in love with the “growth and excitement” happening there. They ...

Think of this as a What's Your Poo Telling You? for dogs. NYC agency Walrus placed tiny billboards in piles of poop left around town to promote dog food company, JustFoodForDogs. Much like humans, dogs can suffer from poor diets, and poop holds the answers. Some brave souls—an ...

If you take the time to cut through the clutter on LinkedIn, you'll usually find something interesting and worth reading. It's how I came across a series of post from NYC-based agency Walrus. Dubbed "Dead Ideas That Never Made It Into the World," every few weeks the agency posts a series of ...

Fair Harbor, a sustainable swimwear brand whose beachwear is made from recycled plastic bottles, turns to a gruffy old sea captain for its first national TV campaign. Two spots by agency Walrus feature the surly gent warning viewers not about perfect storms or whales—but of ...

Hale's appointment as Walrus's first Head of Design comes during a significant increase in client demand for dedicated design and branding work. In his new role, Hale will expand and oversee Walrus' design practice in service of both full-service and design-only clients. Independent ...

Topic - choc full of foreign crime and suspense programming, taps into pandemic streaming fatigue for its launch campaign by Walrus. From Muse: Streaming platform Topic touts its catalog of foreign-language crime thrillers by showcasing brief clips from various series and ...

The rapid digitization of media has had little effect on the role of advertising which is still viewed as interruptive. Still, there is a small portion of advertising that people like and the agency’s mission is to make more of that kind of advertising. See Forbes article here From ...

Walrus won agency-of-record duties for Jet Edge, a private aviation company that manages, maintains, charters and buys and sells planes for high-net-worth clients. From AdAge: Independent Walrus won agency-of-record duties for Jet Edge, a private aviation company that manages, ...

Walrus was named best agency in the Northeast in the AdAge 2020 Small Agency Awards! From Adage: Toyotathon meets Crazy Eddie. That’s how Walrus describes its work for grocery chain-cum-entertainment destination Lowes Foods, for which it cooked up Chicken Fest. From in-store ...

For those of us who aren’t handy with knives, peelers and graters, Lowes Foods has a special offering. A new campaign created by Walrus celebrates that with “Choptober”, running over six weeks this summer. From AdAge: While the pandemic has brought out the cooks and bakers in some, let’s ...

From Muse - As Kobe Bryant's adopted city mourns his death with an elaborate memorial at the Staples Center this afternoon, Los Angeles Magazine also unveiled its March issue today—featuring a lovely tribute to the basketball legend on its cover. Magazine covers remain a powerful vehicle ...

From AdAge - Here’s the brief: Rejuvenate a decades-old magnesium dietary supplement that never advertised and was collecting dust on the bottom shelves of vitamin aisles.  While some agencies might have shied away from a seemingly insurmountable task like ...

(This review is from 2009 but remains the best one we've ever gotten. Thanks Bob!) by Bob Garfield AdAge Is it PR? Is it digital marketing? Is it guerilla marketing? Is it aiding and abetting in fraud? Dunno for sure. But we are certain of this: The Expense-a-Steak Headquarters stunt ...