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walrus news

Two minutes with Walrus CD Jillian Dresser

Two minutes with Walrus CD Jillian Dresser

Jillian is a creative director with more than 15 years of experience, primarily at Walrus NYC. Earlier, she worked at Silver + Partners and freelanced for Droga5, 72andSunny and Barton F Graf. We spent two minutes with Jillian to learn more about her background, her creative ...
PARODY INFLUENCER ‘BASIC B’ CELEBRATES THE SIMPLE INGREDIENTS IN BROWN BAG LINE FROM LOWES FOODS

PARODY INFLUENCER ‘BASIC B’ CELEBRATES THE SIMPLE INGREDIENTS IN BROWN BAG LINE FROM LOWES FOODS

Brown Bag, the private label brand of regional grocer Lowes Foods, often leads with what it calls the seven no’s—seven unhealthy additives it excludes from its lineup of over 900 products, including artificial flavors, synthetic sweeteners and high-fructose corn syrup. As part of a new ...
Five minutes with Walrus CEO Frances Webster

Five minutes with Walrus CEO Frances Webster

Smart, witty and distinctive, with a hint of calculated misbehaviour. This is how Frances Webster describes the work that she and partner Deacon Webster wanted to make when they co-founded New York agency Walrus in 2005.  Frances, the agency’s CEO, was new business director at ...
The latest Hollywood Reporter cover is Walrus-made.

The latest Hollywood Reporter cover is Walrus-made.

The November 2023 issue of the Hollywood Reporter, marking the end of the Hollywood writers' strike, features a Walrus-designed cover. Shot by Bryan Edwards the cover is a mix of photography and AI - a nod to the new normal for creative works coming out of both Hollywood and Madison Avenue. ...
Northwest Arkansas Featured in WSJ

Northwest Arkansas Featured in WSJ

Clio and Adam Mills didn’t know much about Northwest Arkansas when, in July 2021, they visited a friend who lived in Bentonville. Mrs. Mills, who lived with Mr. Mills in Los Angeles at the time, said they immediately fell in love with the “growth and excitement” happening there. They ...
This Dog-Food Brand Stuck Tiny Ads in Poop to Talk About Diet

This Dog-Food Brand Stuck Tiny Ads in Poop to Talk About Diet

Think of this as a What's Your Poo Telling You? for dogs. NYC agency Walrus placed tiny billboards in piles of poop left around town to promote dog food company, JustFoodForDogs. Much like humans, dogs can suffer from poor diets, and poop holds the answers. Some brave souls—an ...
Why the Agency Walrus Has Been Sharing Its Dead Ideas on LinkedIn

Why the Agency Walrus Has Been Sharing Its Dead Ideas on LinkedIn

If you take the time to cut through the clutter on LinkedIn, you'll usually find something interesting and worth reading. It's how I came across a series of post from NYC-based agency Walrus. Dubbed "Dead Ideas That Never Made It Into the World," every few weeks the agency posts a series of ...
A sea captain warns of the perils of chafing in ads for Fair Harbor.

A sea captain warns of the perils of chafing in ads for Fair Harbor.

Fair Harbor, a sustainable swimwear brand whose beachwear is made from recycled plastic bottles, turns to a gruffy old sea captain for its first national TV campaign. Two spots by agency Walrus feature the surly gent warning viewers not about perfect storms or whales—but of ...
Walrus appoints Jeff Hale as Head of Design

Walrus appoints Jeff Hale as Head of Design

Hale's appointment as Walrus's first Head of Design comes during a significant increase in client demand for dedicated design and branding work. In his new role, Hale will expand and oversee Walrus' design practice in service of both full-service and design-only clients. Independent ...
Walrus launches new campaign for Topic.

Walrus launches new campaign for Topic.

Topic - choc full of foreign crime and suspense programming, taps into pandemic streaming fatigue for its launch campaign by Walrus. From Muse: Streaming platform Topic touts its catalog of foreign-language crime thrillers by showcasing brief clips from various series and ...
Walrus knows people hate 99% of ads. It aims to be in the 1%

Walrus knows people hate 99% of ads. It aims to be in the 1%

The rapid digitization of media has had little effect on the role of advertising which is still viewed as interruptive. Still, there is a small portion of advertising that people like and the agency’s mission is to make more of that kind of advertising. See Forbes article here From ...
Walrus becomes JetEdge AOR

Walrus becomes JetEdge AOR

Walrus won agency-of-record duties for Jet Edge, a private aviation company that manages, maintains, charters and buys and sells planes for high-net-worth clients. From AdAge: Independent Walrus won agency-of-record duties for Jet Edge, a private aviation company that manages, ...
Walrus is AdAge’s 2020 Small Agency of the Year NE Gold

Walrus is AdAge’s 2020 Small Agency of the Year NE Gold

Walrus was named best agency in the Northeast in the AdAge 2020 Small Agency Awards! From Adage: Toyotathon meets Crazy Eddie. That’s how Walrus describes its work for grocery chain-cum-entertainment destination Lowes Foods, for which it cooked up Chicken Fest. From in-store ...
Choptober is here to save culinary Klutzes.

Choptober is here to save culinary Klutzes.

For those of us who aren’t handy with knives, peelers and graters, Lowes Foods has a special offering. A new campaign created by Walrus celebrates that with “Choptober”, running over six weeks this summer. From AdAge: While the pandemic has brought out the cooks and bakers in some, let’s ...
Walrus Designs Los Angeles magazine’s Kobe Bryant cover

Walrus Designs Los Angeles magazine’s Kobe Bryant cover

From Muse - As Kobe Bryant's adopted city mourns his death with an elaborate memorial at the Staples Center this afternoon, Los Angeles Magazine also unveiled its March issue today—featuring a lovely tribute to the basketball legend on its cover. Magazine covers remain a powerful vehicle ...
Walrus’ Feats of Middle Age Wins Campaign of the Year

Walrus’ Feats of Middle Age Wins Campaign of the Year

From AdAge - Here’s the brief: Rejuvenate a decades-old magnesium dietary supplement that never advertised and was collecting dust on the bottom shelves of vitamin aisles.  While some agencies might have shied away from a seemingly insurmountable task like ...
Expense-a-steak takes the recession out of lunchtime

Expense-a-steak takes the recession out of lunchtime

(This review is from 2009 but remains the best one we've ever gotten. Thanks Bob!) by Bob Garfield AdAge Is it PR? Is it digital marketing? Is it guerilla marketing? Is it aiding and abetting in fraud? Dunno for sure. But we are certain of this: The Expense-a-Steak Headquarters stunt ...