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PRODUCT INNOVATION

Berns’ Business Mints

Product Development, Brand Identity, Packaging, Graphics, Typography, Advertising, and Merchandise

Berns’ Business Mints is the first product from Walrus’ innovation arm. The entire brand was built by Walrus from the ground up–the product, the logo, the packaging, the positioning, etc. You can read more about why we’re doing this on our blog, and you can find Business Mints on Amazon and in a growing number of retailers across the Northeast.

The Berns’ tin was designed to pop at a distance in a crowded candy aisle. Bold typography and contrasting color set it apart from the muted colors and soft tone that so many CPG brands have adopted of late.

Each tin comes with a unique card featuring a business-themed sticker on the front and a set of puzzles on the back.

The launch campaign featured tongue-in-cheek spots from American Psycho Director Mary Harron (of course).

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