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Terroir matters

Remy Cointreau tapped Walrus to handle the US launch of Bruichladdich, an Islay single malt whisky. Bruichladdich has been around since the mid-1800’s, and among Scotch aficionados it has a cult following. Bruichladdich believes that, as with wine, local terroir has a huge effect on the end product. They source their barley locally on Islay (something that hasn’t been done since before WWI), age the whisky by the sea, and even get their water from a specific local well. Our task was to convey the idea that terroir matters to the US market (distributors, bartenders, influencers) and help them understand why Bruichladdich is so unique.

These custom enclosures travelled the country to whisky festivals, tastings, and private events. Modeled after the iconic blue Bruichladdich packaging, participants could step inside and become fully immersed in the history and topography of Islay, Scotland.